Art Projects & Artist Talks > Artist Lectures and Projects Intro

Artist Introduction of Times Square ZAZ Billboard Project “SNOW”

July 12 - August 8, 2021
10 Times Square Billboard, South East Corner of 41st Street and 7th Avenue


The digital exhibition titled Snow features video artwork Avalanche and Submerged. These 3D moving image artworks are two of the newly finished projects of New Media Artist Snow Yunxue Fu. “Avalanche” is a multi-channel 3D moving image artwork that illustrates the liminal digital imaging version of the concept of “entropy”, originally from Land Art and particle simulation effects of the snowfall. “Submerged” is an immersive digital landscape painting.

Fu creates scenes of experimental abstraction that translate the concept of liminality into the digital experience. The word liminal is often used to discuss the sublime within digital space and the VR experience, conjuring up notions of time, space, and perception, and echoing the experience of the sublime in nature. The term is borrowed from the field of anthropology, as anthropologist Victor Turner described as “the quality of ambiguity or disorientation that occurs in the middle stage of a rite of passage,” which “serves not only to identify the importance of in-between periods, but also to understand the human reactions to liminal experiences.” Fu’s work draws parallels between the physical, virtual, metaphysical, and multi-dimensional, setting the viewer in a liminal space at the threshold of each in what Turner called “a period of scrutiny for central values and axioms.” Digital space and the VR experience is what Turner would later make a distinction for as a liminoid experience, differing from the liminal in that the liminal engages in an experience out of our control, while the liminoid is a choice, often relating to play. Liminoid, then, is a simulation of the liminal, as the techno sublime experienced through digital space is a simulation of the sublime in nature. Within a digital space, we are offered an encounter to reflect on our response to the simultaneously beautiful and overwhelming artifice of the techno-sublime.

Thanks to everyone who helped with the projects, including:
Projects Assistants: Ashley Cheng-Jie Liu, Summer Tribble, & Sara Roth
Documentation Assistants: Junyan Hu & Luke Hampton
Editing Assistant: Wangtong Yao